The worth will increase between 5 and 15% relying on the kind of nougat and its compositionSugar, egg white or honey have risen round 50% within the final 12 monthsNational gross sales develop by 4% and gross sales exports improve by 10%
Bringing nougat to the desk at Christmas celebrations might be costlier this 12 months. Producers estimate that costs have risen between 5 and 15% relying on the kind of nougat and its composition. “Almond nougat is just not the identical as egg yolk nougat, because the worth of egg yolk has risen by round 50%,” explains Fabián López, supervisor of turronesydulces.com.
The fact is that the rise in inflation has had an impression on the worth of the merchandise used to make the standard candy of those holidays, which has skyrocketed. Added to the rise in egg whites is the rise within the worth of sugar by one other 50% and the worth of honey in nearly the identical proportion. To this have to be added the rise in power, transport or cardboard prices. “We have needed to elevate the sale costs of nougat, however not all the rise in prices has been handed on to shoppers and producers have needed to assume a big a part of this improve,” says López.
gross sales improve
Despite the rise in gross sales costs, the Spanish appear to be unwilling to surrender this candy image of Christmas.
The ultimate gross sales figures for this 12 months haven’t but been finalized, however the forecasts and conduct up to now counsel that gross sales might be even higher than within the pandemic years, when the acquisition of nougat grew in comparison with years earlier. “It is an odd marketing campaign by way of costs, we have been afraid of the rise in inflation, however it’ll even be constructive,” says Rubén López, normal director of Confectionary Holding, which teams manufacturers similar to 1,880, Turrones El Lobo or Doña Jimena.
Some good views that affirm from the Regulatory Council of the protected denominations of Turrón de Jijona and Alicante. “National manufacturing has grown by 4% in comparison with final 12 months and ultimate gross sales stay to be recognized, there are nonetheless a number of weeks left, however plainly we face a very good marketing campaign,” explains Federico Moncunill, normal secretary of the council.
In reality, forecasts counsel that 21 million nougat tablets from Jijona and Alicante might be offered, in comparison with 20 million final 12 months.
export grows
Other excellent news for the sector is the expansion in overseas demand for nougat. “Exports have grown by 10% in comparison with the pre-pandemic figures,” says Moncunill.
The sale of nougat to nations the place there’s a presence of Spaniards and Latinos has grown, similar to within the southern United States and Florida, in addition to all through South America and Central America.
These extra established markets are joined by others which can be consolidating. “There is an effective clientele in European nations similar to Germany and Switzerland, and gross sales to different new locations similar to Arab nations and China have additionally grown. It is the results of the work carried out years earlier than,” explains Rubén López, who assures that “the nougat, which is a typical Spanish candy, is more and more recognized and consumed outdoors our borders”.