The DGT Traffic marketing campaign
It exhibits the viewer the household photograph album of Martín, a father of a household who died in a visitors accident 39 years in the past. Through photographic retouching with Artificial Intelligence, he creates a fictitious photograph album of all these Christmases that Martín couldn’t take pleasure in The protagonist of the marketing campaign is Fanny, Martin’s daughter, who was six years previous when her father died
The General Directorate of Traffic (DGT) has offered its conventional communication marketing campaign for this time of 12 months, a photograph album referred to as ‘The Christmases you could not stay’, with the intention of elevating consciousness in regards to the penalties of highway accidents.
Specifically, this marketing campaign is targeted on this event on exhibiting the viewer the household photograph album of Martín, a father of a household who died in a visitors accident 39 years in the past and who was unable to take pleasure in all of the Christmases that got here after.
The protagonist of the marketing campaign is Fanny, Martín’s daughter, who was six years previous when her father died, and who tells in first particular person how she, her mom and her brothers have needed to stay with the absence of Martín all through these years, inevitably questioning how issues can be if his father had not died in that visitors accident.
Thus, the marketing campaign, by means of photographic retouching with Artificial Intelligence, creates a fictitious photograph album of all these Christmases that Martín couldn’t take pleasure in primarily based on actual images of his household.
With an emotional tone, the DGT has affirmed that it needs to as soon as once more increase consciousness in regards to the direct and oblique penalties that visitors accidents have on the lives of all of the folks associated to the sufferer.
The marketing campaign will be seen and heard from December 19 to January 8 on tv, radio, print media, digital media, social networks and cinema.