Malaga City Council, by means of the municipal water firm, Emasa, has launched a brand new marketing campaign to lift public consciousness of the environmental and financial downside that impacts the infrastructure that transports and treats wastewater, in addition to neighboring communities, because of the accumulation of this waste within the pipes.
This initiative, which begins below the slogan “Wipes to the bin all the time!”, is impressed by the well-remembered comic Gregorio Sánchez, Chiquito de la Calzada, who died in 2017. The graphic design has as its guiding thread an illustration of the artist from Malaga about to throw a wipe right into a bin, accompanied by a few of his attribute phrases, tailored to the central message of the marketing campaign.
Phrases like “Quietorrr, do not throw the wipes within the WC”; “Do not throw the wipes within the WC, to your enamel”; “Where are you going with that washcloth?, sinner of the prairie”; “When you throw the wipes within the WC it’s not a goodbye Lucas. He is a see you quickly!”; or “Throwing the wipes down the WC is a unclean Spanish factor. Do you understand?”, have been chosen to attract public opinion’s consideration to this downside and are accomplished with the final word goal of the marketing campaign: the wipes create an enormous downside for Malaga that may be solved with a really “small” gesture.
Presentation of the marketing campaign.Málaga City Council
The goal of those consciousness messages is to warn residents of the intense inconveniences brought on by wipes after they find yourself accumulating within the pipes of the sanitation community, since not all these merchandise are biodegradable.
The marketing campaign has a funds of 28,664 euros and shall be disseminated in a primary part of three months by means of native radio, tv and digital media, in addition to on the company web site and municipal social networks. Likewise, the picture of the marketing campaign and its messages shall be current in public areas equivalent to billboards and digital outside promoting screens all through the town and, additionally, in one of many articulated buses of the EMT that covers the traces with the longest journey within the capital.
The downside with wipes
As reported by the Councilor for the Environmental Sustainability Area, Penélope Gómez, within the marketing campaign presentation, “the information is compelling, within the first half of this 12 months a complete of 537 tons of stable waste, largely wipes, have been faraway from the wastewater remedy crops and wastewater pumps, very excessive figures that generate main issues in our sanitation networks, and in our surroundings, particularly within the marine ecosystem.”
In 2022, a complete of two,368 tons of solids had been faraway from the sanitation and purification infrastructures, “which suggests that there’s nonetheless lots of work to be performed,” says the realm councilor.
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