An indication within the retailer window advances the information: “30-50% liquidation resulting from cessation of exercise.” Pedro Muñoz, the emblematic tailor store on Calle Serrano, lowers the blinds perpetually. The date chosen to place an finish to the historical past of this enterprise will likely be February 28, 2023, after 60 years devoted to stitching and making custom-made clothes in Madrid.
Countless tailor-made fits, jackets, pants and shirts have come out of this family-owned tailor store in Madrid. It opened its doorways in 1962, when the grasp tailor Pedro Muñoz selected probably the most iconic corners of the business space of Madrid to open his enterprise: Calle Serrano with Ortega y Gasset.
It did not take lengthy for it to change into a reference place devoted to the cult of males’s excessive vogue. “Presidents of nations, Nobel Prize winners, present characters and nice fortunes have handed by way of right here,” Álvaro Muñoz, son of the founding father of the enterprise and now the present proprietor collectively together with his brother Javier, explains to NIUS.
In our vocabulary, ‘I haven’t got, there is not’ has by no means existed. We have gone out of our strategy to attempt to obtain essentially the most troublesome factor
Although Muñoz prefers to not give any title to protect the privateness of his clients, he acknowledges that his retailer “has had a clientele that’s inconceivable to enhance.”
“Many have come to Madrid expressly to dress within the tailor store.” Clients from everywhere in the world and with essentially the most beautiful and choose style: “In our vocabulary, ‘I haven’t got, there is not’ has by no means existed”, admits the proprietor. “We have gone out of our strategy to attempt to get essentially the most troublesome requests and we now have succeeded 90% of the time.”
Dealing with clients or the standard of the merchandise. Perhaps it was each issues that positioned this tailor store on the prime of males’s high fashion, regardless of the evolution of the business sector, with increasingly chains and a extra impersonal therapy: “Perhaps we’re a bit archaic, it’s now not treating your clients is our means of being and doing issues”.
We have by no means made a sale or a reduction. There has been lots of respect for the product and for the shopper
The Pedro Muñoz tailor store has resisted 60 years in “the perfect nook of Madrid”, seeing how the neighboring store home windows had been reopening transformed into business chains. “We left a sector of the inhabitants a bit orphaned,” acknowledges Álvaro Muñoz in reference to the definitive closure of the enterprise. “Our shoppers are very embarrassed and ask us the place they will go to dress now.”
For a couple of days, the shock of shoppers after they go in entrance of the tailor store has been monumental. Also as a result of it’s the first time that the institution pronounces a reduction on its merchandise, on this case, resulting from power majeure: “We have by no means made gross sales or a reduction.”
The tailor store has by no means made gross sales as a result of “there was lots of respect for the product and for the shopper.” This is among the maxims of tailoring and, based on Muñoz, clients adore it that means: “If you purchase a costume for 500 euros originally of the season and it prices 150 within the gross sales, you’ll really feel fairly unhealthy.”
“Rebates are a enterprise.” The product that’s within the gross sales season isn’t in season and the standard requirements aren’t the same old ones, says Muñoz.
Pedro Muñoz by no means made gross sales and by no means wanted to. His shoppers knew very effectively what they had been in search of and, above all, what they had been going to search out after they crossed that door on Calle Serrano.