One in three folks between the ages of 25 and 44 have used on-line commerce six or extra occasions Seven out of 10 web shoppers have bought garments or sneakers this 12 months and 5 out of 10 tickets to cinemas or live shows
More than 19 and a half million Spaniards have purchased on-line within the final three months. Of these, 9.9 million are ladies and 9.6 million males.
But regardless of this distinction, male web shoppers click on their mouse extra occasions to buy bodily merchandise, subscriptions and downloads than females. And additionally they spend extra.
On the opposite, 15% of males (1.47 million) have bought items or companies on-line greater than 10 occasions this 12 months.
Regarding spending, 38% of purchases made on an internet site or in an software within the final three months have a worth of lower than 100 euros, though within the case of girls the proportion exceeds 40%. In different phrases, they purchase a better proportion of lower-cost items or companies.
On the opposite, in the most costly purchases we discover a increased proportion of males. The best distinction happens in operations of greater than 1,000 euros, with 6.3%, in comparison with 3.9% of girls.
People from 25 to 44 years outdated, probably the most energetic
Online consumers between the ages of 25 and 44 are probably the most energetic on the subject of clicking their mouse. Of the 8.5 million folks of this age who’ve purchased on-line this 12 months, 2.7 million have performed so at the least six occasions. Almost one in three.
And near 1,000,000 and a half have made greater than 10 transactions within the final three months. In the case of these over 65, greater than half have bought on-line solely a few times.
By age, and because it appears logical, these beneath 25 years of age are those who make purchases of lesser worth in a better proportion. One in 4 has spent lower than 50 euros.
On the opposite hand, those that eat probably the most on-line are middle-aged folks. It ought to be famous that 7% of these between the ages of 35 and 44 have spent greater than 1,000 euros shopping for on web sites or apps.
Clothing and footwear dominate purchases
The overwhelming majority of those that have purchased on-line this 12 months have bought a product in bodily format. The star objects are clothes, equipment and footwear. Seven out of 10 web shoppers have bought one among these merchandise. By intercourse, eight out of 10 ladies, in comparison with six out of 10 males.
In this regard, it ought to be famous that the very best percentages of on-line clothes and footwear consumers happen amongst these beneath 25 years of age (82%) and amongst folks between 25 and 44 years of age (75%).
Telecomida
The second most demanded bodily product on-line is meals. Four in 10 web shoppers have ordered quick meals or catering companies within the final three months.
And if we analyze these knowledge by age, the development of sending home-prepared meals is far more established amongst these beneath 35 (half of them have ever ordered a supply).
Other objects with a number of on-line pull are sporting items, furnishings and equipment for the house, computer systems, tablets, cellphones and cosmetics.
Tickets and streaming
If we put bodily merchandise apart, 14 million e-commerce customers have downloaded or subscribed to a product on-line this 12 months.
And, of those, greater than half have bought tickets to cultural occasions, corresponding to cinema, theater or live shows. By gender, 61% of girls have bought this kind of ticket, in comparison with 53% of males.
For their half, 41% of those 14 million folks have downloaded or contracted a streaming service to look at motion pictures, sequence and different visible content material. In this case, the proportion of males (44%) exceeds that of girls (38%).
By age, it ought to be famous that one in three beneath the age of 35 has contracted streaming music or has downloaded it. And additionally one in three has purchased or downloaded video games for his smartphone, his console or her pc.