Inma Bermúdez (Murcia, 1977) has been awarded by the Ministry of Science and Innovation with the 2022 National Award for Innovation and Design. A recognition that involves this Murcian girl dwelling in Valencia after years of labor and dedication to a career, that of commercial design, little acknowledged regardless of its significance to society.
Designers “we’re downside solvers” affirms Bermúdez in dialog with NIUS. “We ought to occupy different locations and make our work extra related as a result of now we’re undervalued,” he asserts with out hesitation. And, it’s that above designing objects, the work of a designer is “to offer options that transcend a product”.
For Bermúdez, the bottom line is within the methodology they use, their approach of learning conditions by way of Design Thinking (methodology to generate modern concepts by way of design pondering). “We clear up differently as a result of we see the issues from one other perspective”, he factors out.
A approach of working that for the National Design Award could be very helpful for “going through the issues that come our approach, reminiscent of environmental ones, social issues, and so forth.” For this purpose, Bermúdez calls for a larger presence of his union in senior positions within the corporations, in “larger” positions, he reiterates, and even within the Congress of Deputies “which is the place issues are modified and options are considered to individuals”.
One of those future issues is that of the “getting older of cities” and it has exactly been addressed in one of many initiatives chosen by Bermúdez, as a part of the committee of consultants answerable for selecting the very best concepts introduced by college students, at La Casa del Pensar, the ephemeral set up that was a part of the Barcelona Design Week.
The lack of road furnishings
This is FRËSKA, a prototype for sharing chairs that updates the custom of going out to have a contemporary air, and that was born due to Next Gen: Seniors. Redesigning the town of the longer term for the longest-lived society in historical past, a collaborative undertaking between IKEA, Madrid Design Festival, Barcelona Design Week and Valencia World Capital of Design 2022.
FRËSKA arises with the intention of constructing cities friendlier and safer for the aged, and bettering elements reminiscent of social integration, safety or solitude for this phase of the inhabitants. “Today, cities are poor in road furnishings,” says Bermúdez. In addition, “sitting will not be solely to relaxation, but in addition to speak, to share, in case you can share with one other technology, with younger individuals, your grandchildren, it makes much more sense to narrate to speak that legacy,” he provides.
“Our elders want areas the place they’ll work together and really feel in a group, if they do not find yourself being at residence alone,” says Bermúdez.
Prototype Frëskaniusdiario.es
Although for the second, the design of this concept is simply a prototype, its creators have left the undertaking open in order that any metropolis council that needs can implement it, adapting probably the most technical means to its city wants.
For Inma, a lot of these occasions, reminiscent of Next Gen Seniors: Redesigning the City of the Future, are “tremendous worthwhile”, since it’s “vital for it to be identified, to speak, and on this particular case, to pay attention to the issue that we’ll have.
Valencia, metropolis of Design
Bermúdez additionally emphasizes highlighting the lengthy custom of Valencia and its many design professionals all through historical past, “what occurs is that we didn’t make ourselves identified like Barcelona or Madrid did,” he says, “however we have been there ”. Now, due to the European capital of design “it has served us to inform it.”
Precisely, Valencia stated goodbye final Thursday as World Design Capital (World Design Capital), recognition that it has held all through this 12 months. To say goodbye to this recognition, the town council has commissioned the Valencian artist to arrange the Christmas card for the consistory.
And it’s that Bermúdez has managed to rise as a brand new benchmark of Spanish design on the worldwide scene. This was acknowledged by the Ministry of Science and Innovation by awarding her the National Design Award final September for her profession of “inventive honesty” and dedication to environmental and social sustainability, “preserving the imprint of her female gaze and her Mediterranean id”.