Muñecas Arias has been manufacturing extremely life like dolls, equipment and equipment by hand in Spain for greater than 45 yearsGiochi Preziosi continues with its funding technique within the Spanish marketThe Italian multinational is likely one of the most essential toy firms on the earth
The Giochi Preziosi group strengthens itself within the doll class with the acquisition of the Muñecas Arias enterprise, the Spanish model created greater than 45 years in the past in Castalla (Alicante).
Specifically, this acquisition is consistent with the technique of the multinational toy producer to create a strong and broad base of personal manufacturers and can enable Arias’ enterprise to develop continually within the Spanish, European and world markets.
Muñecas Arias has been manufacturing high-quality and life like dolls, equipment and equipment in Spain by hand for greater than 45 years, that are distributed in additional than 30 international locations. In addition, it was one of many first firms to develop the product line for Reborns infants on a big scale, dolls that completely simulate actuality and which can be created utilizing very laborious and conventional strategies.
Investment within the Spanish market
After the acquisition of Famosa in 2019, the Giochi Preziosi group continues with its funding technique within the Spanish market, to complement its portfolio and adequately cowl completely different segments of the toy market.
“We are very happy to welcome Arias dolls to our household. We consider that this acquisition will present us with a vibrant future. The Giochi Preziosi Group is as soon as once more demonstrating its skill to pick out and incorporate belongings that proceed to create worth for the corporate and they’re able to forging a strong and lasting future. The market atmosphere is at present troublesome, however the group is dedicated to persevering with to take a position sooner or later”, acknowledged the president of the Giochi Preziosi Group, Enrico Preziosi.
For his half, the CEO of Muñecas Arias, Kiko Arias, has been “very excited” about this new enterprise that may enable the corporate to proceed rising. “After 45 years of exhausting work, which started with our mother and father, José Antonio Arias and María-Luisa Martínez, we have now realized that to take our model one step additional, we wanted assist from overseas”, he defined.
“We see an important alternative earlier than us. We have shared and can share with Giochi Preziosi the identical ardour and the identical dedication to carry a smile and high quality merchandise to all the youngsters of the world”, Arias identified.
The Giochi Preziosi group, an Italian multinational with greater than 40 years of historical past, is at present one of many largest European firms within the conventional toy business.
Currently, the group has direct gross sales within the six most essential international locations in Europe and in Turkey, operations within the Far East and distribution agreements all through the world.