The division directed by Irene Montero launches a marketing campaign to advertise co-responsibility at ChristmasThe spot reveals Charo, mom and grandmother, who carries all of the work concerned in bringing the household collectivelyThe state of affairs modifications when Charo stands up, she begins to take pleasure in herself just like the others and they’re those who must react
The Ministry of Equality has launched this Friday, Christmas Eve, a marketing campaign whose protagonist is Charo, a lady who, like many moms and grandmothers, is answerable for Christmas preparations, however decides to insurgent in order that the remainder of the household may also become involved.
The division headed by Irene Montero desires to lift consciousness with this spot disseminated by means of social networks of the necessity for co-responsible events and invitations reflection “placing in worth what it means for a lot of girls to take cost of Christmas preparations”.
Thus, the advert begins with Charo, a mom who reductions the times till Christmas Eve arrives and when the date arrives, like yearly, she takes care of all of the preparations by herself: the menu, the acquisition, the desk… till he stops and, as soon as he places the turkey within the oven, he decides to sit down down like the remainder of his household to take pleasure in.
It then occurs that smoke begins to return out of the kitchen as a result of the turkey that’s within the oven burns, and the husband, in addition to the son and different family members stand up and have to start out caring for dinner, whereas Charo , smiling, enjoys enjoying together with her granddaughter.
“This Christmas, let’s not depart every part to them. Apart from being glad, they’re additionally co-responsible. Happy holidays”, closes the Equality announcement, which desires to pay tribute “to all of the moms and grandmothers who make the vacations potential yearly”.
The Corresponsibles Plan, remembers the Ministry, is a brand new public coverage promoted along with the communities “to create and consolidate a public system of co-responsible care, thus favoring household and work reconciliation, whereas selling job creation.”