The Agrarian Association of Young Farmers has opened its first bodily retailer in Catalonia in a dedication to seasonal meals. For producers, the commerce at Avenida Sarrià 56 is “a showcase” wherein they promote every kind of foodA number of all sorts of meals the Catalan provinces: from fruit and veggies -always in season- to oils, wines, meats and dairy merchandise
“Kilometer 0, made subsequent to house” is the initiative of the Agrarian Association of Young Farmers (ASAJA) to advertise the consumption of native agricultural and livestock merchandise made in Catalonia. In 2013 they opened their on-line retailer and now they’ve gone one step additional of their dedication to wholesome and seasonal consuming, with the opening of their first bodily retailer in Barcelona.
An institution positioned at Avenida Sarrià 56, the place the general public has been in a position to purchase for a couple of days the manufacturing of round twenty farmers and ranchers. All of them in “a showcase” that varies in accordance with the temporality of the product.
From fruits, greens, oils, wines, jams, eggs to every kind of meat and dairy, comparable to milk, cheese, yogurt, cottage cheese, to legumes and in addition sausages, comparable to a ham made in Balaguer.
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“In our case we’re a greengrocer, however we should not have all of the fruits through the yr. It have to be understood that the one factor that’s bought is seasonal merchandise. If there are not any tomatoes we can’t promote them, the identical with peaches or tangerines” , qualifies Joan, supervisor of Fruita Blanch, a couple of enterprise mannequin wherein the product goes from the sector to the shop, and later to the client’s fridge.
The value of transport meant a change of mentality for the affiliation, which suffered losses for every procuring basket despatched, in order that they determined to open their first retailer in Barcelona, for a lot of “the market of Catalonia”. Thus, the direct relationship between producer and client eradicated intermediaries.
The seasonal style has allowed them to save lots of on prices, limiting using the required vitality. “In different institutions you’re yet one more as a result of there may be competitors between the completely different manufacturers. Here we will present our merchandise in a spot with particular care,” explains Josep, who runs Ous Dachs, a household enterprise wherein two individuals work.
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In reality, one of many nice axes of ASAJA is its help for farmers, who’ve the chance to make sure a better revenue. In addition, additionally they have the convenience of entry within the industrial channel of media and enormous surfaces, which in any other case they might not have the potential of accessing on account of their low productiveness.
“Being a part of this kilometer 0 retailer helps us to realize visibility in Barcelona. We are increasing within the province, however having an institution that we will think about our personal, wherein we determine what references and portions we put, is one thing distinctive”, provides the supervisor from Fruita Blanch.
In brief, the patron takes under consideration the worth of what they purchase, not simply its value. “The individuals of the neighborhood have welcomed the thought of the shop and we hope it really works”, emphasize its companions.
For the president of ASAJA, Rosa Prauna, this opening additionally means a rise in gross sales for different sorts of objects that have been so requested by the digital channel. “With the digital channel, the general public primarily took meat, dairy merchandise and greens. Now they extremely worth oils and wines, which didn’t come out as a lot by way of the net retailer.”
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Proximity gross sales additionally present advantages for the setting, with financial savings in greenhouse fuel emissions and using packaging throughout transport. For now, the success of the enterprise since its opening leaves the door open to broaden the enterprise in different elements of Catalonia.
“We like that the individuals of the capital can even benefit from the merchandise of Girona, Tarragona or Lleida. Now they’ve requested us to open one other retailer in Tarragona. We will research opening within the Catalan provinces,” they are saying from the Agrarian Association of Young Farmers.