The meals firm invitations you to beat the worry of who to depart “The inheritance” in unsure instances Starring Antonio de la Torre, with cameos by Isabel Preysler’s daughter and the soccer participant, together with Maribel Verdú, Monica Carrillo or Edu Soto
Campofrío as soon as once more encourages the Spanish to beat their fears with its conventional Christmas commercial, one of the crucial anticipated of the 12 months.
“In instances of uncertainty, what legacy can we need to depart?”
This is the title of the advert launched at this time, directed by Daniel Sánchez Arévalo, which begins with the next premise: “Taking into consideration the occasions that encompass us, lets say that at this time we needed to make a will, what sort of legacy would we depart?”
In the constructive line of Campofrío’s advertisements, the response is a parody of worry and an ode to the power to get pleasure from life and take all the things with humor.
To do that, the meals firm makes use of well-known and up-to-date faces reminiscent of Tamara Falcó and Iker Casillas, and actors reminiscent of Antonio de la Torre, Mariona Terés and Carlos Areces.
Carlos Areces and Mariona Terés, within the Campofrío Christmas 2022 adYouTube
The thought is from the This is Libre company, whereas La Joya has taken care of the manufacturing. “The problem is to make us replicate on the angle with which we face this second,” says Javier Portillo, Marketing Director of Campofrío in Spain, in statements made to the Reason Why specialised portal.
The historical past of the announcement, in a state of “collapse”
The story begins and ends in a bar, however its major setting is a notary’s workplace. The notaries (Mariona Terés and Carlos Areces), pay attention to the totally different fears of the characters when deciding what to do with their inheritance. A state of “collapse” – a mix of collapse and uncertainty, a neologism coined by the spot’s script to replicate the overall unhappy frame of mind of those that go by these places of work.
The younger actress Luna Fulgencio (There is just one Father) makes her debut in a Campofrío Christmas marketing campaign, because the lady who presses the positivity button and appeals “to braveness as the most effective ethical legacy to face any unsure scenario”.
Luna Fulgencio, in Campofrío’s Christmas 2022 adYouTube
Cameos by Maribel Verdú, Mónica Carrillo, Edu Soto, Roberto Brasero…
The spot stars Antonio de la Torre, who was already concerned within the Campofrío advert in 2018 (La tienda LOL), in a solid that features the aforementioned Tamara Falcó and Iker Casillas, together with Maribel Verdú, comedians Edu Soto and Roberto Bodegas and Alberto Casado, members of the Pantomime Full duo; the journalist Mónica Carrillo, the streamer IlloJuan, and Roberto Brasero, “climate man” from Antena 3.
Tamara Falcó’s taunt to her ex, Íñigo Onieva
Among all of the cameos, that of Tamara Falcó stands out, who goes to the notary with the intention of abandoning her religion. But she throws an ironic taunt at her ex, Íñigo Onieva, since what she actually desires is to depart her religion within the couple.
Tamara Falcó, in Campofrío’s Christmas adYouTube
Iker Casillas parodies his fame as “stingy”
Iker Casillas, for his half, laughs at his fame as a stingy with the next sentence when requested what he desires to depart in his will: “Nothing, they spend it later, they’re small objects,” he says, leaving the notary’s workplace.
Iker Casillas, within the Christmas advert for Campofrío 2022YouTube