‘Brand Endorsement’ accomplished by Velubaje with a wage of 2000

The newest illustration that elections don’t scale back poverty, however as an alternative humiliates the poor, is the joint video of UML candidate Surya Thapa and Bhelubaje from Pyuthan. No one is aware of Men Bahadur Budhamgar of Pyuthan, however Bhelubaje grew to become well-known for the particular Nepali language he spoke together with his Magar tongue. While giving a ‘bait’ for a YouTuber, he known as a ‘bear’ a bear. ‘Absolutely, completely’, his presentation grew to become ‘viral’ attributable to these and these phrases.

After listening to the bytes launched by YouTube and Tiktok, Men Bahadur feels that he has turn into hooked on alcohol. It could have broken his bodily and psychological well being. It could have affected the household state of affairs as effectively. No one cares what sort of emotions might need arisen within the hearts of his kids when he ‘printed’ what he received by exhibiting him on YouTube. Main Bahadur’s vocabulary has been blown up by making it a topic of jokes and humor solely.

Oligarchy is manifested in a brand new type within the democracy that emerged from the fingers of the traditional rulers, however has not but reached the fingers of the residents on the floor degree. Analysts of Kathmandu metropolis wouldn’t have the least confidence that Surya Thapa, who grew to become a UML candidate by journalism from Pyuthan, will win if he asks for votes.

Surya shouldn’t be even ‘endorsed’ by any journal or journalist pals. It shouldn’t be ready to say this to famend opinion makers, as a result of once they had been intoxicated with energy, they themselves dared to battle ‘single-single’ previously. But that place was Twitter, the place the parliamentary entrance couldn’t be received towards the Jan Morcha, which had made Pyuthan its base. The unprecedented significance of Men Bahadur, the ‘Star Velubaje’ of Tiktok and YouTube, has been established proper right here.

It has been revealed that Thapa’s staff pressured Men Bahadur to attraction by saying ‘in Surya Ichhan, vote for Surya Thapa ‘in Jhyam” with out paying the payment. Healthy celebrities name this development model endorsement, i.e. social media promotion. They receives a commission from Facebook and Instagram for retaining a photograph/video of carrying a bag, carrying a jacket, carrying a bag, carrying glasses-watch or using a automotive.

This is the remuneration taken by Velubaje ie Men Bahadur for selling Surya Icon and Thapa’s model within the House of Representatives elections, solely two thousand rupees in phrases. He has no PAN quantity. He has not given the VAT invoice. He himself has confirmed, ‘2000 was taken. Not faked, not stolen.’ Therefore, even the Election Commission shouldn’t be certain what sort of motion to tackle this.

We might be assured that the Election Commission, which went to the court docket to battle for the cancellation of Tosima Karki’s candidature, and took the freedom to take motion with out understanding something about sure information with none grievance, won’t take any motion on this severe allegation towards Surya Thapa. Velu might have promoted cell, glasses or any market model, if he promoted a ‘factor’ known as a candidate, what would occur!

From Hridayesh Tripathi within the earlier election to Eknath Dhakal, the pioneer of Holy Wine on this election, to Kamal Thapa, the brand new president of the Republic, who sought votes with the solar image, now the model has turn into ‘such’ that Rajesh Hamal, Karishma Manandhar (not Manisha Koirala), or Dayahang Rai are endorsing the work with royalty. It would not appear to work. So this marketing deal was accomplished in a less expensive, more practical method.

The matter didn’t finish there. Just as a mannequin who advertises that Sunsilk shampoo removes dandruff and prevents hair loss is free to take the identify of one other model of shampoo whereas giving an interview to the press, after the mission deal to win the solar, Velubaje additionally took the identify of his actual model i.e. election image. He is a Maoist supporter. Prachanda thanked him at once. But whereas writing this text, he’s busy reaching the world the place his son-in-law fought and asking for votes.

Let’s return to Men Bahadur. Those who had been initially blowing up Bhelu saying that they had been asking for votes for Surya Thapa, now they began to explode Surya Thapa. At first they should have thought that Surya Thapa understood the worth of Men Bahadur and supplied the identical degree of election. After watching the second video, he thought, ‘Bhelu drowned the solar.’ Above all democratic, socialist, populist and public welfare concepts, election is a drama in a rustic the place poverty is a drama, the place Men Bahadur performed his character by changing into a ‘Bhelubaje’.

In that sense, the situations of normal election 079 are fully completely different from the earlier elections. This election goes to be a case the place it’s prone to be proved that the candidate can present the standing of the candidate, not the voters.

This Pyuthan incident has severely attacked the established psychology that each election might be received solely after shopping for the poor with meat and cash. This case has totally uncovered the hollowness of the sexual stigma created particularly on the Dalit, tribal and Madhesi communities.

But such an incident doesn’t occur solely within the poor villages of Pyuthan and distant districts.

‘Now I would like Sungri, vote shouldn’t be Tongri,’ one of many candidates from Makwanpur says with amusing, choosing up the phrases of the Tamangs, ‘concentrate, Irak Sungri is a good friend, vote Tongri shouldn’t be a good friend. Vote. That’s all. This is the primary factor of at the moment’s program.’

Someone is heard saying within the background, ‘Khoyabirko, Khoyabirko.’

The candidate who stated that is from the Chhetri Bahun group. This video can nonetheless be seen on his Facebook web page. Irak means alcohol in Tamang language. Sung means mouth, Ri means ma. Tong means tree. Dini is an election image of a longtime social gathering. That is, ‘wine within the mouth, vote not within the tree. Vote on that candidate’s image ‘…’.

If the candidate’s assertion is to be believed, Tamang is the one such caste, which is offered for meat, alcohol and cash. Can his social gathering approve of such an argument from the education of which the candidate got here? Can the social gathering take disciplinary motion towards him?

This is a tragic illustration that on the whole, the poor usually are not on the middle of the federal government’s responsibility, slightly, elections solely come to harm the poor. The liberation of the poor shouldn’t be on the middle of the manifestos written by the ability coalition and the election songs sung.

When studying the manifesto written by Congress specialists, plainly this social gathering has taken a step again from the category guarantees made previously and introduced new declarations. There are crucial however large guarantees to guard the structure and never permit the dissolution of the parliament. UML has gone to the election contemplating the truth that it has introduced the Chuchche map as a significant achievement. One of his twenty sayings is, ‘Hunger, no anchor.’

And the election rap performed by the federal government’s social gathering, which arrested Viten previously for singing rap, went to LOD and performed it like this: ‘KP Bale unfold the map of Nepal, now let’s vote on the solar, zhap zhap zhap.’

Political events who’re thought-about to be the conductors of democracy and the academics of the individuals are going to the elections with these and comparable slogans. No matter what they are saying sweetly in phrases, they’re really ready for the final hours of the silent interval, once they can search for ethnic, group ‘pocket space’, ‘core space’ and make investments.

What might be extra despicable than not permitting voters to be sovereign residents, turning them into mere objects? Isn’t this a brand new type of colonialism?

If Bhelubaje had been in Kathmandu, he would have been a ‘drunkard, alcoholic’. Because he lived within the village, he grew to become ‘Jandyaha’. If he had been right here, his psychological well being would have turn into a subject of normal dialogue. Being within the village, he grew to become a personality of leisure and mock. For him and lots of like him, there isn’t a distinction between this election and the World Cup soccer. Someone has to win and lose right here. As quickly as the sport is over, it is over.

No one has to die of starvation, the unemployed can eat whereas sleeping, the ‘bear’ of yesterday’s speech shouldn’t be a lot because the ‘chunk’ of the beekeeper. When Velubaje realized that the worth of his election model promotion was solely till 5 pm on November 4, after that it expired. Just like Bibi Anuragi made a music video by paying royalty to the face worth of ‘Bhelubaje’, similar to ‘Khyalthatta’ TV serial shot an episode along with her position and despatched her to Pyuthan from Kathmandu, Surya Thapa may even ship her dwelling after the election marketing campaign. After that, nobody goes to come back again and ask him. If somebody comes, he’ll understand that it’s only YouTube.

It is an election, candidate Thapa will win. Then the ‘product’ can be put in. The movie star who’s going to put in the product will stay the ‘object’ of the ‘object’.

Men Bahadur’s worth will survive on this republican interval of change that got here from arduous work. That’s it, nobody will come to pay him 2000 rupees wage for the following 5 years.

Which level and promise is there in Congress’s Velvet Promise and UML’s Twenty Guarantees, which might restore Men Bahadur’s citizenship standing to Velubaje?

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