The German grocery store chain has launched its new company footwear at this time, two years after the furor over sneakersSome restricted version purple, blue and yellow high-heeled footwear which might be already operating out and going viral on the netIt all began with an harmless final yr previous, that the model has made actuality. Carmen Lomana already has them: “I like them”
The German grocery store chain is a pattern on social networks as a result of simply at this time it has put this new shoe mannequin on sale. They got here with a prescription from the ‘socialité’ Carmen Lomana, collaborator of Fiesta (Telecinco) and Fin de Semana (COPE), who confirmed them on her Instagram a couple of days in the past, after they had simply arrived. It is a restricted version, in order anticipated, they’re already operating out.
These are purple stilettos with a yellow heel and blue sole (Lidle’s company colours) which have been made in Elche (Alicante), and will probably be on sale solely in Spain, from dimension 36 to 46, at a worth of 19 €90.
“They are heels in giant sizes, for them and for them,” Lomana added in her video with an inclusive message.
Lidl’s heels (2022)LIDL
“How unique, it appears like a Mondrian design with these colours! I like them,” she mentioned enthusiastically about her new acquisition, which she inspired to mix with a purple skirt and a black round-neck physique.
The singer Natalia Rodríguez (Operación Triunfo 1), one other superstar who additionally has the Lidl heels upfront, additionally proposes combining them with an ‘oversize’ black jacket in leather-based material:
It all began as an harmless
“The Lidl Lovers have achieved what now we have been asking for for a very long time on social networks,” Carmen Lomana commented in her put up.
And it began as a joke on April Fool’s Day in 2021, when Lidl introduced the “launch of high-heeled footwear”. The harmless was so humorous, and she or he was so properly obtained, that the corporate has made it a actuality a yr later.
“There had been many who enthusiastically demanded this launch, hoping that Lidl would reply to their requests and turning Lidl heels right into a viral merchandise even earlier than it grew to become a actuality,” explains the model.
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The phenomenon of “Lidlmania”
The attraction to Lidl merchandise, what they name “Lidlmanía”, started two years in the past, at Christmas 2020, and likewise on account of an harmless in Germany, when the corporate put its first Flow trend assortment on sale. Cost, with putting ‘sneakers’ of their model colours (blue, purple and yellow) that bought out instantly, and are actually a collector’s merchandise.
Lidlniusdiario.es footwear
They could be discovered on second-hand platforms, resembling Vinted, for lower than 20 euros. Then got here different initiatives that had been additionally viral, such because the Agatha Ruiz de la Prada masks assortment, the oil-free fryer, the Thermomix, the dehumidifier, the dollhouse or the picket lady’s dressing desk.
A choose upholds Lidl’s attraction in its battle with Thermomix and permits it to market its cooking robotic oniusdiario.es