The marketing campaign is geared toward younger folks between the ages of 14 and 21 and their closest atmosphere The ensuing items are 4 movies that replicate the levels through which an dependancy is created The contents might be disseminated by way of publications on social networks, and digital and bodily signage by the entire metropolis
With the intention of constructing younger folks conscious of the dangers of playing and sports activities betting, in addition to the problems they trigger, the Public Health service of the Vitoria-Gasteiz City Council, with budgetary assist from Elkarrekin, has launched an consciousness marketing campaign geared toward younger folks between the ages of 14 and 21 and their closest atmosphere.
“Addictions fear us as a result of they’re a critical public well being drawback, and we concentrate on these generated by playing and sports activities betting as a result of they particularly have an effect on the youngest sector of the inhabitants. For this cause, we see it as essential to proceed making an effort to tell, elevate consciousness and stop with campaigns like this one which we’re presenting as we speak”, mentioned the Councilor for Sports and Health, Livia López.
For his half, the spokesman for Elkarrekin, Óscar Fernández, has warned that it is a vital marketing campaign since “amongst younger folks between 14 and 21 years of age, a inhabitants that approaches playing and bets many occasions with a sure lightness, with out actual consciousness, with out figuring out the true dimension of the danger of dependancy that it implies. It could appear innocent to them when it isn’t.
Creation and dissemination
This marketing campaign has two elements, one for creation and the opposite for dissemination. The first, of a social nature and below the premise of expressing by way of artwork the dangers of playing and sports activities betting, focuses on the creation of audiovisual items and different dance items that revolve round these dangers. The inventive staff is made up of younger folks from Vitoria-Gasteiz, who’ve labored below the inventive route of execs within the inventive discipline. This driving group is the one which has outlined the slogan of the marketing campaign: “Get out of your wheel, the bets catch you”.
The items ensuing from this work are 4 movies that replicate the levels through which an dependancy is created, the chapters make sense on their very own, however additionally they type a narrative.
The first, ‘The discovery’, talks about how an dependancy normally begins; the second, ‘El mirage’, revolves across the false optimistic points of playing and sports activities betting reminiscent of: having enjoyable, taking part in or successful cash; the third, ‘The loss’, focuses on how cash, pals and life typically are disappearing; and, lastly, ‘The different’, returns to the start line, exhibiting that there’s the choice of selecting by no means to begin taking part in.
dance items
These chapters are complemented by 4 dance items that recreate the identical conditions and emotions by way of bodily expression. These 8 items that make up the marketing campaign might be introduced at an occasion on Thursday, December 15 at 7:00 p.m., within the Kubik room with free admission till full capability is reached. This occasion can even characteristic musical performances by DJ All Exhited, INVERT, Menphis and Royal Cloud.
The marketing campaign will proceed with the dissemination of the contents by way of publications on social networks, and digital and bodily signage all through the town.