Fontecelta straight questioned one other Galician water firm in an commercial Cabreiroá, the aforementioned agency, has counterattacked with posters, making the most of the momentum of the marketing campaign. The crossed messages between the 2 Galician manufacturers are going viral on social networks
“We might inform you that we’re the very best water in Galicia however we do not wish to ‘piss off’ the competitors.” This is the message that has been protecting billboards and canvases in numerous elements of Galicia for just a few days.
Behind him is the Galician bottled water model Fontecelta. This firm from Sarria (Lugo) has teamed up with the promoting company ‘Putos Modernos’ to create a marketing campaign that has gone viral.
Directly questioning the competitors has been the important thing to success. And that ‘cabreiroar’ is a transparent allusion to a different Galician firm that additionally sells bottled water, Cabreiroá.
The marketing campaign is made up of various phrases that will even be mirrored on the bottles. But that ‘beef’ (oblique) to Cabreiroá is the one which has generated a flood of reactions on social networks. Among them, that of the aforementioned firm itself.
Cabreiroá has taken benefit of the commotion to get income
Cabreiroá has not been left behind and has taken benefit of the pull to benefit from the free marketing campaign, they are saying, that its competitor is doing to it.
“Wanting to say that you’re the very best water in Galicia. Having to make use of Cabreiroá to do it”, they replied on their social networks. “A free marketing campaign with our model. As if to ‘cabreiroarse’ as a result of it’s misspelled”, added the corporate from Verín (Ourense).
However, the ‘warfare’ of messages has not stopped there and has jumped from social networks to the streets. Cabreiroá has answered his rival, too, by fences.
“For the marketing campaign that they offer us, the one we’ve on the precise,” they are saying on a poster that they’ve positioned subsequent to a billboard with Fontecelta promoting in A Coruña.
We’ll see if the ‘beef’ continues.
Topics